José Serrano is a 20-year veteran of identity, packaging, advertising and
brand development. His award-winning solutions to complex marketplace
challenges are grounded in his ability to unify word and image. He has led
flagship initiatives for category leaders, successful niche players and
startups alike in telecommunications, bioscience, residential and commercial
development and an array of consumer products categories. Jose is a member
of AIGA/SD and has served on many academic and professional advisory boards.
He has judged numerous creative shows nationwide and has participated in
numerous design and educational speaking engagements, including the AIGA Baja
Conference and conferences in Santiago, Chile.