Jose A. Serrano | Creative Director
About Programs Identities Packaging Collateral collateral
What's interesting and appealing about a recycled paper company or a telecommunications provider? To address such fundamentally different types of business (and audience), it's essential to have a wide range of tools, styles and approaches at your disposal when you set out to create an identity. For some companies, a visual pun might be perfect. Others come across best when they're more literal. Some benefit from an icon. Others work best only as type. At the outset, it pays to be flexible.
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