Jose A. Serrano | Creative Director
About Programs Identities Packaging Collateral collateral
A. The Las Vegas Convention and Visitors Bureau signals the city's return to its gaming roots as its promotional focus.

B. A new brand of chocolates conveys premium quality with a visually appetizing monogram.

C. A line of clothing for hot-
rodders conjures the glory days of racing in the 1940s and 50s.

D. A girls' makeup case — a new category of product — seems friendly and familiar.
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(c) copyright 2004