 |
In the roofing materials category, a handful of multinational players with deep
pockets and diversified offerings put the squeeze on more narrowly specialized
regional companies. One such company, Deleo, rose to the competitive challenge
by positioning itself as the high-end, craft-oriented competitor and developing
a convincing look and feel to match. This commitment to a more compelling image
and story has helped the small, family-owned company to hold its own and then
some.
|
|
|
|
|
