Jose A. Serrano | Creative Director
About Programs Identities Packaging Collateral collateral
Deleo Clay Tile Co.
In the roofing materials category, a handful of multinational players with deep pockets and diversified offerings put the squeeze on more narrowly specialized regional companies. One such company, Deleo, rose to the competitive challenge by positioning itself as the high-end, craft-oriented competitor and developing a convincing look and feel to match. This commitment to a more compelling image and story has helped the small, family-owned company to hold its own and then some.
Qualcomm, BREW 2003
Qualcomm, BREW 2004
Deleo Clay Tile Co.
Exario Networks
Invitrogen
Upstate
Bordeaux Printers

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(c) copyright 2004