Jose A. Serrano | Creative Director
About Programs Identities Packaging Collateral collateral
Over a six-year period, Invitrogen grew from a niche provider of reagents for microbiology to one of the research industry's most powerful players. Along the way, the company amassed unprecedented brand equity, first with ads that transformed how its industry communicates and then with a strategic platform that shaped the sum of its communications. At every stage, Invitrogen acquired the guidelines and resources to tell its story seamlessly, and to retain the trust and goodwill of its rapidly growing audience of academic and corporate researchers.
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Qualcomm, BREW 2004
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Bordeaux Printers

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